When your company’s vision is to provide great products or services directly to consumers, you know that you are only as good as your customer’s last experience. So you constantly pour energy into delivering the best that you can. You have already figured out that being the lowest price in town isn’t going to help you achieve your goals.
In a commodity-driven economy, how do you stand out in the crowd? How do you increase your profits? Lower costs? Raise prices? Sell new or different stuff? Expand your market?
The firms that are successful in the consumer services space are those who can identify what makes them different or unique, and make that crystal clear in the eyes of the consumer.